Crypto First - Cryptocurrency adoption report 2020

Consumer Adoption of Cryptocurrency
MARKET RESEARCH 2020
The first and largest research into consumer use of bitcoin and other cryptocurrency for shopping and payments
Quantitative and qualitative insights into who these consumers are and why they use bitcoin and other cryptocurrencies as a means to pay for goods and services.
Purpose of the Research
Most research on bitcoin and cryptocurrency adoption as a means of payment has been conducted on the merchant side. There is the need to explore, understand and forecast the adoption of cryptocurrency by investigating the user (or consumer) perspective.
Research Goals

This report aims to provide a global picture of what is the current state of user adotpion of bitcoin and other cryptocurrency as a means of payments for goods and services. The research will specifically provide insights into:
DemograpWho is currently using bitcoin and crypto to pay for goods and services.

INSIGHTS INCLUDE

User Demographics & Socioeconomics
Who & Where
Who uses bitcoin and crypto to buy goods and services? Where do they live? How old are they? What work do they do? How did they learn about this?
User Motivations & Aspirations
Why
Why do users pay for goods and services with bitcoin? What is the main reason? What are their beliefs in terms of the economy, of bitcoin and cryptocurrency?
User Payment Processes
Why Not
What are the main barriers for users? Transaction costs? Speed? Price Volatility? Reliability of Merchants accepting bitcoin and crypto.
Current Purchase Behaviours
What & When
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User Payment Processes
How
How do these people pay for goods and services with crypto? Do they use Lightning Network? What is their experience with this payment system?
The Report
This report aims to provide a global picture of what is the current state of user adoption of bitcoin and other cryptocurrency as a means of payments for goods and services.

The research will specifically provide insights into:

User Demographics
Drivers and Barriers to Adoption
Purchase Behaviors
Use of specific currencies
Use of specific technologies (Lightning Network)
Purchase Experiences
Purchase Statistics (Product categories, Prices)
Who is it for
The report provides valuable data and insights for professionals, companies and institutions that are interested in quantifying and understanding the use of cryptocurrencies as a means of payments for goods and services.

VCs, Angel Investors, Institutional Investors
Payment Service Providers
Banks and Financial Services Providers
Governments & Regulators
Marketing & Payments Professionals
Online and Offline Retailers
Blockchain & Payments Media
Early Bird Sign Up
We will send you an email when the research is published. You will have access to the report 2 weeks before it is made available to the general public and you will enjoy a 50% discount on the full price.

Sign up for a 50% discount coupon. No commitment!
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RESEARCH PARTNERS
These partners are supporting our initiative financially and/or contributing to the research process, for exmaple supporting data collection or promoting the research through their channels and communities.
BECOME A RESEARCH PARTNER

FREE ACCESS TO THE REPORT
You will get one digital and three hard copies of the report for free. The digital copy will be provided to you two weeks before it is made available to the general public.
VISIBILITY ON THE REPORT
Your logo will be published on the digital and printed version of the report. Your brand will be visible on this website in the Sponsors section and you may mention this sponsorship on your website and communication.
MENTIONED IN PRESS RELEASES
Your company will be mentioned in all the official communication concerning the report, including press releases and media communications.
SUPPORT CRYPTO ADOPTION
Your organization will contribute to develop a better understanding of the consumer side of cryptocurrency and can actively benefit from the research undertaken.
CONTACT US
If you want to become a partner, get involved or simply know more
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Email

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Consumer Adoption of Cryptocurrency

MARKET RESEARCH 2020

The first and largest research into consumer use of bitcoin and other cryptocurrency for shopping and payments

Quantitative and qualitative insights into who these consumers are and why they use bitcoin and other cryptocurrencies as a means to pay for goods and services.

Purpose of the Research

Most research on bitcoin and cryptocurrency adoption as a means of payment has been conducted on the merchant side. There is the need to explore, understand and forecast the adoption of cryptocurrency by investigating the user (or consumer) perspective.

Research Goals

User Demographics & Socioeconomics

Who & Where

User Motivations & Aspirations

Why

User Payment Processes

Why Not

Current Purchase Behaviours

What & When

User Payment Processes

How

The Report

Who is it for

Early Bird Sign Up

We will send you an email when the research is published. You will have access to the report 2 weeks before it is made available to the general public and you will enjoy a 50% discount on the full price. Sign up for a 50% discount coupon. No commitment!

RESEARCH PARTNERS

These partners are supporting our initiative financially and/or contributing to the research process, for exmaple supporting data collection or promoting the research through their channels and communities.

BECOME A RESEARCH PARTNER

FREE ACCESS TO THE REPORT

VISIBILITY ON THE REPORT

MENTIONED IN PRESS RELEASES

SUPPORT CRYPTO ADOPTION

CONTACT US

If you want to become a partner, get involved or simply know more

We will send you an email when the research is published. You will have access to the report 2 weeks before it is made available to the general public and you will enjoy a 50% discount on the full price.

Sign up for a 50% discount coupon. No commitment!